Your Guide to Selling Event Tickets on Squarespace

Squarespace has an incredible commerce foundation. Eventually builds the event layer on top of it. These guides come from the Eventually team, with over a decade of event production and Squarespace design behind them, written for people who need a practical answer today. Build your first event and see what changes when the calendar, the checkout, and the confirmation email all sound like you.

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Eventually vs Luma: Which Event Tool Is Right for Squarespace?

Luma is the cultural successor to Eventbrite—a discovery platform designed to get people you’ve never met to show up to events. Eventually is brand infrastructure designed to bring people into your community, on your site, on your terms. They look like they’re solving the same problem. They’re not.

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Calendar-Centric Selling: What It Is and Why It Matters

Calendar-centric selling is any business where the primary transaction happens around a date and time — workshops, tastings, classes, fundraisers. Nobody built tools specifically for these businesses. So they adapted, worked around, and gradually stopped thinking about it. Here's what this market actually looks like and what it needs.

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