How Bon Vivant Cakes Sells Out Cake Decorating Classes on Squarespace

Emily Nejad teaches people to make the most fun, colorful, wild and interesting cakes. Seven to ten classes a week, and they sell out.

That's a good kind of problem, but it’s a hard one to run on the wrong tools.

Before Eventually, Bon Vivant sold classes through Shopify. Shopify is a capable storefront, but it’s not built around dates, and a class business is nothing but dates.

There's no native calendar, so class times ended up buried in product descriptions where nobody could sort or filter them.

When a class fills, you need capacity that pools across every ticket type (early bird, standard, whatever you're offering) so you never oversell a seat. Shopify doesn't do that on its own either.

So Emily did what most people in her position do. She bolted on apps. One for the calendar, another for capacity, a few more to cover the gaps. She was paying a premium for a stack she barely used, and stitching it together by hand.

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"I only use a fraction of the tools Shopify provides, and I'm paying this insane premium for it."

It worked, technically. The friction was built into every day.

Eventually is event-based ecommerce for calendar-centric sellers, and Bon Vivant is exactly that. Working with the Week of the Website team, Emily moved to a Squarespace site with Eventually running the classes. The calendar became an actual calendar: sortable, filterable, native to the site. Ticket types pool their capacity the way a class needs them to. Emily runs on the Pro plan, so she has pre-sale, the advanced tools, and a personal onboarding call when she wants a hand.

Then she said something that stayed with us.

"Until this moment, I never considered that there would be a world in which I could have a platform that would be helpful to me. It hadn't even crossed my mind."

Your event, your platform, your customers. A creative business shouldn't have to bend around software built for something else. When the tool fits the work, the classes keep selling out.

See Bon Vivant's classes at bonvivantcakes.com.

Want this for your own classes? See how Eventually works at eventuallyticketing.com.