Your Guide to Selling Event Tickets on Squarespace
Squarespace has an incredible commerce foundation. Eventually builds the event layer on top of it. These guides come from the Eventually team, with over a decade of event production and Squarespace design behind them, written for people who need a practical answer today. Build your first event and see what changes when the calendar, the checkout, and the confirmation email all sound like you.
How to add a waitlist to a sold-out event
Three ways to add a waitlist on Squarespace, how to decide who gets an open seat, and how a waitlist tells you when to add another date.
How to register guests for a free event and still build your email list
Free events are your best list builders, but an RSVP isn't a newsletter signup. How to ask for the opt-in properly and tag subscribers by event.
What to do when your event sells out: share your calendar anyway
Sold-out dates are the best proof you have. Keep them on your calendar, mark them clearly, and give every visitor a waitlist or a next date.
How to run an event pre-sale (and turn your waitlist into new dates)
How to run an event pre-sale on Squarespace, why every popular event needs a waitlist, and how to turn a full class into a second date that sells itself.