Resources for event-based ecommerce businesses.
Squarespace has an incredible commerce foundation. Eventually is what happens when you build the event layer on top of it.
These guides come from your Eventually team — with over a decade of event and web design experience — for the people who need practical answers today. Get started hosting your first event with Eventually and Squarespace and see how much impact you make when you really connect with your audience.
Eventually now offers Squarespace domains and sites: everything you need to sell event tickets, all in one place
Studios, workshop hosts, and event organizers can now build a Squarespace site, register a domain, and sell tickets inside Eventually. No per-ticket fees.
Press Release: Eventually partners with Squarespace to offer domains and websites directly to event businesses
Event organizers can now go from idea to a live, ticket-selling event — custom domain, branded Squarespace site, and payments included — without leaving Eventually.
How Jessica Knoll Runs Her Book Tour on Squarespace with Eventually
NYT bestseller Jessica Knoll consolidated her multi-city Helpless book tour, in-person and virtual, into one branded Squarespace calendar with Eventually.
How Groundless Runs Tiered Tickets, Donations & Classes on One Squarespace Calendar
A Santa Barbara community refuge replaced a clunky event workaround with Eventually — native ticketing, one cart, pay-what-you-want tiers, on Squarespace.
How West Bethel Makerspace Runs Class Registration on Squarespace, Without Replatforming
A volunteer-run makerspace in rural Maine grows class registration on Squarespace with Eventually — no replatforming, less admin, one clean calendar.
How Dr. Diana Hill Runs a Hybrid Salon Series on Squarespace
Author and psychologist Dr. Diana Hill sells out an in-person + virtual salon series in Santa Barbara. Here's how she runs Tell the Truth on Squarespace.
How Bon Vivant Cakes Sells Out Cake Decorating Classes on Squarespace
Emily Nejad left Shopify's clunky event workarounds for native Squarespace ticketing. Here's how Bon Vivant runs 7–10 sold-out classes a week.
Event-Based Ecommerce: How In-Person Events Became a Growth Channel
Everywhere you look, in-person events are the way to build a brand and connect with an audience. Event-based ecommerce is the machinery that turns that attention into revenue you actually own, instead of handing your audience to a promoter.
What is Event-Based Ecommerce?
Traditional ecommerce is good at selling things, but it doesn't care about time. When you sell classes, workshops, and events, time is the whole business. Here's what event-based ecommerce is, why it falls between promoter tools and online stores, and how to sell events on your own site.
How to Sell Tickets on Squarespace: 5 Methods Compared
You can sell event tickets on Squarespace. You have five options, from free native workarounds to purpose-built tools.
Eventbrite vs Eventually: Which Is Right for Your Squarespace Events?
Eventbrite is for finding attendees. Eventually is for serving attendees you already have. Here's how to know which is right for you.
Does Squarespace Have Event Ticketing? Honest Answer for 2026
Squarespace doesn't have event ticketing. That's not a knock on Squarespace — it's a website builder, and it's the best one out there for creative businesses. But if events are core to your revenue, you need a tool that's built for it.
What Squarespace’s service business survey means for sellers running classes, workshops, and events
Squarespace's 2026 service business survey says fewer tools = more growth. Here's what that means for businesses running classes, workshops, and events.
Eventually vs. Shopify
Shopify is built for products, not events. If you're considering Shopify for event ticketing — or wondering whether to stay or migrate — here's the honest comparison for creative businesses.
Eventually vs Mindbody for Creative Studios
Mindbody is built for enterprise wellness businesses. If you're a yoga studio, ceramics teacher, or creative studio running events on Squarespace, here's whether you actually need it.
How Squarespace Agencies Can Manage Client Events
If your clients run events, you've probably been asked about ticketing and had no good answer. Here's how to manage event ticketing across all your Squarespace client sites from one dashboard.
The Real Cost of Eventbrite Fees for Small Events
Eventbrite charges roughly 6-7% per ticket plus a flat fee. A typical small workshop can cost $200-500 in annual platform fees for just one recurring event. Here's the full breakdown.
Eventually vs. Eventbrite
Eventbrite works — but it sends your guests off your site and takes a cut of every ticket. Here's an honest side-by-side for Squarespace users deciding between the two.
Squarespace Event Ticketing: Every Option Compared (Honest Review)
Six real options for selling event tickets on Squarespace. We've tested all of them across 1,000+ client sites. Here's an honest side-by-side including Eventbrite, Luma, Acuity, and Eventually
Eventually vs Luma: Which Event Tool Is Right for Squarespace?
Luma is the cultural successor to Eventbrite—a discovery platform designed to get people you’ve never met to show up to events. Eventually is brand infrastructure designed to bring people into your community, on your site, on your terms. They look like they’re solving the same problem. They’re not.