Eventually Ticketing
Per-Event Emails

Customize your event emails

Edit your automated email templates from the Communications area of your Eventually dashboard. You can customize confirmation, reminder, thank-you, cancellation, ticket transfer, and Ticket moved emails with your own messaging and branding.

Email template types

Six templates are available for customization:

  • Confirmation email — Sent when someone registers, including paid checkout and manual guest adds when Send confirmation email is checked. Includes intro and outro sections unique to this template, plus a Show event image switch for the banner at the top of the email.

  • Reminder email — Sent before the event at a configurable interval.

  • Thank-you email — Sent after the event concludes.

  • Cancellation notice — Sent when an event is cancelled.

  • Ticket transfer — Sent to the current ticket holder to confirm transferring their ticket to someone else. Supports a customizable subject, body, intro, and outro using merge tags.

  • Ticket moved — Sent when you move a guest to a different event. Names both the original and new event, and supports a customizable subject, body, intro, and outro using merge tags.

Edit a template

  1. Go to Communications in your Eventually dashboard.

  2. Select the email template card you want to customize.

  3. Edit the Subject Line and Email Body using the editor.

  4. Insert merge tags to personalize content with event and attendee details.

  5. Review your changes in the Live Preview panel, which shows real data from your most recent event.

  6. Click Save template to apply your changes.

Merge tags

Merge tags let you insert dynamic content like attendee names, event titles, and dates into your emails. Available tags appear as clickable options in the editor.

Tags render as {{tag_name}} in the editor and are replaced with actual values when the email is sent. For example, {{attendee_name}} becomes the registrant's name.

A special tag, {{previous_event_title}}, is available only in the Ticket moved template. It shows the event the guest was moved from and is blank in all other emails.

Show the event image on confirmation emails

Use the Show event image switch on the Confirmation Email template to show or hide the event image banner at the top of confirmation emails. The switch defaults to on.

  1. Go to Communications in your Eventually dashboard.

  2. Select the Confirmation Email template.

  3. Turn Show event image on or off to show or hide the event image as a banner at the top of the confirmation email.

  4. Check the Live Preview panel. The preview updates with the toggle before you save.

  5. Click Save template.

This setting is stored on your team's confirmation template. It applies only to confirmation emails, not to reminder, thank-you, cancellation, ticket transfer, or Ticket moved templates.

The image setting is independent of the template Enabled / Disabled switch. If you set the Confirmation Email template to Disabled, Eventually reverts the subject and body to the default content, but it does not force the event image back on. Your Show event image choice still applies.

Show event image controls the built-in banner at the top of the confirmation email. To place the event's featured image inside custom body HTML, use the {{event_image}} merge tag instead. See Build branded emails with layout blocks and source view.

Confirmation email ticket content

Confirmation emails include ticket details and event information for the registration. When QR codes are enabled, the email includes a QR code with the label Scan at door. Multi-ticket orders also show a position counter such as 1 of 2.

Confirmation emails do not display an internal Ticket # line in HTML or plain-text formats. The QR code and multi-ticket position counter remain unchanged. When Guest ticket transfers is enabled and the transfer window is open, the order confirmation email also includes a Can't make it? line that sends the buyer to their order page to start a transfer.

Confirmation, ticket transfer, and Ticket moved intro and outro sections

Confirmation, ticket transfer, and Ticket moved emails support two additional content areas:

  • Intro message — Appears above ticket cards. Use this for welcome messages or essential pre-event information.

  • Outro message — Appears after the order summary, before the footer. Use this for policies, parking details, or contact information.

Both sections support HTML and merge tags. Intro and outro sections are available for confirmation, ticket transfer, and Ticket moved emails.

On the Confirmation Email template, the Show event image switch appears after the Email Body and before the Intro message and Outro message sections.

Ticket transfer email

The Ticket transfer template is sent to the current ticket holder when they initiate a self-serve transfer to someone else. It asks the holder to confirm giving up their ticket and includes a fixed Confirm Transfer button with the transfer details. You can customize the subject and body content around this action, and the email uses your brand colors, fonts, logo, and background styling.

If you have never customized this template, Eventually uses the default subject and body.

Ticket moved email

The Ticket moved template is sent when a host moves a guest to a different event. It names both the original and the new event so the guest knows exactly what changed.

Default subject: Your ticket has moved to {{event_title}}

Default body includes:

  • The guest's name

  • The original event title (using {{previous_event_title}})

  • The new event title, date, time, and location

  • An updated ticket link

You can customize the subject, body, intro, and outro. The email uses your brand colors, fonts, logo, and background styling.

If you have never customized this template, Eventually uses the default subject and body.

Live preview

The editor displays a live preview using data from your most recent event with a scheduled start time. This shows you how the email will appear to recipients, including merged content and formatting.

On the Confirmation Email template, the preview also reflects the current Show event image setting before you save.

Preview and live-send differences

A live preview and test email can look different from the email an attendee receives. The preview is generated from your most recent event data, while a live send uses the recipient's actual registration details. Here are the specific differences to expect:

  • Recipient data — The live preview uses sample or recent-event data. A real attendee email uses the recipient's name, ticket type, and event details.

  • Unresolved merge tags — If a merge tag cannot be resolved in the preview, it remains visible as {{tag_name}}. In a live send, every valid tag is replaced with the corresponding value.

  • QR codes — Confirmation email previews do not display the attendee's QR code. The preview replaces the inline image with a blank placeholder, because the real QR code is generated as an email attachment. The QR code appears correctly in the live attendee email.

  • Test emails — Test emails are sent to your own address and have a [TEST] prefix in the subject line. They use the same merge logic as a live send, but the recipient is always you.

  • Confirmation links — The {{confirmation_url}} tag can be blank in broadcasts sent to waitlisted contacts or non-registrants. It is always populated in confirmation emails for actual registrations.

Reset a template to default

If you want to restore a template to its original content:

  1. Open the template in the editor.

  2. Click Reset to default template.

  3. Confirm the reset. Your customizations will be removed and cannot be recovered.

Resetting the Confirmation Email template restores Show event image to on, along with the default subject, body, and cleared intro and outro content.

Resetting a template permanently deletes your custom subject line, body, and any intro or outro sections. On the Confirmation Email template, it also restores Show event image to on.

Default emails and the Enabled switch

Cancellation and thank-you emails fall back to built-in defaults and send automatically unless you explicitly disable them.

To check whether a cancellation notice will send:

  1. Go to Communications in your Eventually dashboard.

  2. Select the Cancellation notice template.

  3. Check the switch in the editor. If it shows Enabled, the email will send. If it shows Disabled, the email will not send.

In the Communications template list, a Disabled badge appears next to templates that are turned off. A Customized badge can appear next to templates you have edited.

When you have never customized the Cancellation notice, Eventually uses the default subject and body. When you have previously edited and saved the template, the email sends only when the switch is Enabled.

The same default-fallback behavior applies to the Thank-you email.

Before canceling an event, confirm the Cancellation notice is Enabled if you want attendees to receive the automatic notification.

Email logo size override

You can override the logo size for transactional emails without changing your core brand logo.

  1. Go to Communications in your Eventually dashboard.

  2. Open the Email Styling section.

  3. Choose a Logo size from Default, Small, Large, or Extra large.

This override only affects emails. The header logo in transactional emails also links to your brand site automatically when a valid URL is available.

Was this helpful?