How to move your events off Eventbrite without losing your list
By Kelsey Gilbert-Kreiling | Co-founder, Eventually
The short answer: Before you switch, export an Attendees report from Eventbrite for all your past events, combine and clean it into one contact file, and import only people who agreed to hear from you into your own email platform. Then let events already on sale finish where they are, rebuild future dates on your site, and update every link that points to Eventbrite.
What "your list" actually is
Your list is the names, emails, and answers your guests gave when they registered. It's the most valuable thing you've built on any ticketing platform, and it's the one thing worth protecting in a move. Event pages can be rebuilt in an afternoon. Years of guest history can't.
Step 1: Export everything first
In Eventbrite, go to Reporting and choose the Attendees report. You can run it for one event or for many at once from Reporting in your account, then export as CSV or Excel. The file lands in the Exports tab. See Eventbrite's guide to downloading an Attendees report.
Export your custom question responses too. Eventbrite notes that responses older than two years aren't available, so don't wait.
Step 2: Clean the file
Combine every export into one sheet.
Remove duplicates by email address.
Keep name, email, the events each person attended, and the date of their most recent one.
Add a column for how many events each person has attended. Your regulars will stand out.
Step 3: Sort by permission
Buying a ticket isn't the same as subscribing to your newsletter. Separate people who opted in to hear from you from people who only registered.
Import the first group into your email platform. For the second, leave them out of marketing imports and invite them back where they already follow you, like your website, Instagram, or your next in-person event. Rules differ by country, so check what applies to your guests.
Step 4: Import and tag
Most email platforms, including Squarespace Email Campaigns and Kit, accept a CSV import. Tag people by event type or attendance count so your first announcement can speak to regulars differently than one-time guests.
Step 5: Don't strand tickets already sold
Let events already on sale finish on Eventbrite. Don't delete an event with registrations. Move the dates that haven't gone on sale yet, and pick a clean cutover: every event after a certain date lives on your site.
Step 6: Rebuild upcoming events on your site
Start with your most popular recurring event. Recreate ticket types, capacity, and registration questions, and test a purchase yourself before announcing.
Step 7: Update every link
Instagram and social bios
Your Google Business Profile
Partner and venue listings
Email signatures and newsletter footers
The description of your last Eventbrite event, pointing future guests to your site
Step 8: Tell people plainly
A short note works: "Future events now live on our website. Same classes, easier booking." Include the link and the next date.
How Eventually helps with the move
Eventually is event ticketing for calendar-centric businesses, built as a Squarespace-first extension. Events sell on your own site through Squarespace Payments or Stripe, with a flat monthly subscription and no per-ticket fees.
To rebuild your schedule, go to Events, click Import Events, download the Eventually CSV template, and fill it in. Re-importing the same file doesn't create duplicate events. That import is for events, so bring your guest list into your email platform as described above. See Import events from a CSV file.
Going forward, connect Kit or Klaviyo so new registrations reach your email platform automatically. With Kit, guests who check the opt-in box are tagged by event. See Connect Kit and
Connect Klaviyo.
Designer Brittani Millington, a member of Eventually's Founding Circle, has moved her own clients onto Eventually, and she describes the payoff simply: keeping everything in-house "creates a cohesive experience."
What to do right now
If you're only thinking about switching: Export your Attendees reports this week anyway. It's your data either way.
If you have events on sale: Set your cutover date after the last one.
If you run a recurring series: Move that series first. Your regulars will follow a link from you.
If your list is mostly one-time guests: Put your energy into the opt-in on your new registration, not a big import.
The bottom line
Your guests came for you, not for the platform. A careful move keeps that connection intact.
Take your list with you, point every link home, and let the next event be the first one on your own site.
Keep reading:
→ Eventually vs Eventbrite: An Honest Comparison for Squarespace Users
→ How to register guests for a free event and still build your email list
See it in action:
→ Built for chambers of commerce
Bring your events home
Rebuild your schedule on your own Squarespace site and keep growing the list you've earned. Get started at eventuallyticketing.com.