How to Sell Tickets on Squarespace: 5 Methods Compared
The direct answer: Yes, you can sell event tickets on Squarespace. You have five options, from free native workarounds to purpose-built tools. Here they are, from simplest to most powerful.
Method 1: Product Listing as Event (Free, Native)
What it is: Create a Commerce product. Name it after your event. Use variants for ticket types (General Admission, VIP, Early Bird).
How to do it:
Go to Commerce > Products > Add Product (Physical or Digital).
Name the product after your event. Add your event details in the description.
Add variants for each ticket tier with individual pricing.
Set inventory limits per variant for capacity management.
What works: Payment collection through Squarespace Commerce. Clean checkout. Inventory tracking.
What breaks: No per-attendee data (you know who bought, not who's attending). No check-in. No automated event-specific emails. No recurring event support. If someone buys 4 tickets, you know the buyer — not the 4 guests.
Best for: Simple, one-time events where you just need payment and a headcount.
Method 2: Form-Based Registration (Free, Native)
What it is: Squarespace's built-in form blocks for collecting attendee information.
How to do it:
Add a Form Block to your event page.
Add fields for name, email, and any custom questions.
Connect the form to Google Sheets or your email platform via Zapier.
What works: Flexible fields. Per-attendee data collection. Free.
What breaks: No payment collection. No capacity management (you manually close the form). No confirmation emails without Zapier. No check-in.
Best for: Free community events, RSVPs, interest lists.
Method 3: Eventbrite Embed (Third-Party, Per-Ticket Fees)
What it is: Embed Eventbrite's ticket widget on your Squarespace page using a Code Block.
How to do it:
Create your event on Eventbrite.
Get the embed code from Eventbrite's "Add to Website" option.
Add a Code Block to your Squarespace page and paste the embed code.
What works: Full ticketing functionality. Marketplace discovery if you want cold traffic. Established platform.
What breaks: Checkout redirects off your site. Per-ticket fees (up to 9.95% + $0.99 per ticket). Your event page shows competitor events. Design mismatch with your Squarespace site. Attendee data lives in Eventbrite, not your ecosystem.
Best for: Large public events where you need marketplace discovery. Not ideal if your audience already knows you.
Method 4: Ticket Tailor Embed (Third-Party, Lower Fees)
What it is: Similar to Eventbrite but with simpler pricing and fewer marketplace features.
What works: Lower per-ticket fees than Eventbrite. Cleaner embed. Straightforward setup.
What breaks: Checkout still happens externally. Limited design customization. No marketplace discovery. Attendee data lives in Ticket Tailor.
Best for: Event organizers who want third-party ticketing with lower fees and don't need marketplace discovery.
Method 5: Eventually (Squarespace-Native, Flat Pricing)
What it is: A ticketing extension built specifically for Squarespace. Checkout happens through Squarespace Commerce — attendees never leave your site.
What works: On-site checkout through Squarespace Commerce. Per-attendee data collection (dietary needs, custom questions). Automated confirmation and reminder emails. QR code check-in. Recurring event support. Flat monthly pricing — no per-ticket fees. Widget matches your site's design.
What breaks: Squarespace only (not for WordPress or other platforms). Newer platform. No marketplace discovery.
Best for: Squarespace users who already have their audience — studios, schools, nonprofits, venues, creative businesses running events as core revenue.
What to Do Right Now
If you run free events only: Use Squarespace Forms (Method 2). Connect to your email platform. Done.
If you need basic paid tickets for a one-time event: Use a Commerce product listing (Method 1). Simple and free.
If you need marketplace discovery for public events: Use Eventbrite (Method 3). Accept the fees as a marketing cost.
If events are core to your business and your audience already knows you: Use a purpose-built tool like Eventually (Method 5). The per-ticket fee savings alone pay for it within a few events.
Keep reading:
Eventually is event ticketing built for Squarespace. No per-ticket fees. No redirects. Just events that work the way your site already does. Learn more.
