Resources for event-based ecommerce businesses.
Squarespace has an incredible commerce foundation. Eventually is what happens when you build the event layer on top of it.
These guides come from your Eventually team — with over a decade of event and web design experience — for the people who need practical answers today. Get started hosting your first event with Eventually and Squarespace and see how much impact you make when you really connect with your audience.
Event-Based Ecommerce: How In-Person Events Became a Growth Channel
Everywhere you look, in-person events are the way to build a brand and connect with an audience. Event-based ecommerce is the machinery that turns that attention into revenue you actually own, instead of handing your audience to a promoter.
What is Event-Based Ecommerce?
Traditional ecommerce is good at selling things, but it doesn't care about time. When you sell classes, workshops, and events, time is the whole business. Here's what event-based ecommerce is, why it falls between promoter tools and online stores, and how to sell events on your own site.