Eventually Ticketing
Branding & Customization

Brand settings: colors, logo, and fonts

Brand settings control your logo, colors, and typography across the hosted public event page, the calendar widget, and all outgoing emails. Set them once in Settings → Brand and they apply everywhere.

Upload your logo and brand name

Your logo and brand name appear on the hosted public event page, in the calendar widget, and in confirmation and reminder emails.

  1. Go to Settings → Brand in your Eventually dashboard.

  2. Upload your logo image.

  3. Enter your brand name. This replaces "Eventually" in emails and on attendee-facing pages.

On the hosted public event page, your logo appears centered above the event card. If a See-all events URL is configured, the logo links to that URL. If no See-all events URL is available, the logo is displayed without a link. The logo is capped at a maximum width of 400 pixels and scales down to fit mobile screens.

If you do not upload a logo, the public event page omits the logo block entirely.

Choose brand colors

The Colors In Use section groups your brand palette into five role-named slots:

  • Text — Heading and Body colors for text that appears across your event pages and widget.

  • Surface & actions — Background, Button, and Accent colors for page backgrounds, buttons, and highlights.

Click any color swatch to open the picker and enter a hex value. Changes are validated and saved as normalized hex colors.

Button text is automatic. The Button role shows a computed contrast label such as text near-black · auto or text white · auto. Button text color is calculated automatically for readability so it never conflicts with the button background. You cannot set it manually.

Brand settings page showing Colors In Use and Typography sections with five role-named color slots and contrast checks

Typography and text colors

Below the color swatches, the Typography section lets you set fonts and text colors for headings and body copy:

  • Headings — font family and Heading text color.

  • Body — font family and Body text color.

Each typography row shows a live WCAG contrast check against the background color. If the ratio falls below the WCAG AA threshold of 4.5:1, a warning appears with the measured ratio and a recommendation to adjust the color. The warning is advisory — you can still use the color you prefer, but low-contrast text may be harder for some visitors to read.

When heading or body text colors are not set, they fall back to the primary brand color so your text is never unstyled.

Fonts are inherited from your connected Squarespace site when possible. When brand sync captures matching web font files for the family the branded widget uses, Eventually injects those @font-face rules into the branded widget automatically so the font can load inside the iframe. Built-in widget fonts — a curated set of Google Font families (such as Poppins, Inter, Roboto, and Montserrat) and web-safe faces — also render in the branded widget without custom CSS. Supported Google families are fetched inside the branded widget when selected and when brand sync did not already supply that family; web-safe fonts and Geist do not make that third-party request. The neutral widget preview before brand is applied does not load brand fonts. If a chosen font is outside the widget’s built-in set, a notice can still appear in the Typography section with a copyable @font-face snippet. When brand sync has captured the font file from your site — including Adobe Fonts kits or Squarespace-hosted files — the snippet arrives with the real src URL already filled in and can be pasted as-is into Widget builder → Custom CSS. If no match is found, the snippet contains a placeholder URL and you must point it at your own hosted font file. Use the snippet when the branded widget still falls back to a system font, or when you want an exact match through custom CSS. For how fonts load, when visitors’ browsers contact Google Fonts, and fallback behavior, see Matching your Squarespace fonts in the Eventually widget. You can also set custom font choices in Settings → Brand to override the default typeface used in the widget and on event pages.

Assign pulled palette colors

If you have pulled colors from your Squarespace site or another URL, the Pulled from your site palette appears below the color settings. Click any pulled color to assign it to one of the five roles. A checkmark appears next to roles that are already filled. The helper text reads: Click a color to use it as one of your brand colors.

Brand settings page showing the Pulled from your site palette with role assignment checkmarks

Where brand settings apply

  • Hosted public event page — Logo above the event card; brand name in page titles and emails; accent colors on buttons.

  • Calendar widget — Logo, colors, and fonts inside the embed on your Squarespace site.

  • Automated emails — Logo and brand name in confirmation and reminder messages.

Was this helpful?
Was this helpful?